Privacy Policy

Version 2.1.4 · Updated at August 31, 2026 · Effective from August 30, 2026

Niche Music, LLC ("Niche Music," "we," "our," or "us") operates the Niche Music mobile applications, desktop applications, websites, and related online services (collectively, the "Services").

This Privacy Policy explains how we collect, use, store, disclose, and protect information when you use Niche Music.

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide to Us

When you create an account, manage your profile, contact us, or otherwise use Niche Music, we may collect information you provide directly, including:

We use this information to operate your account and provide the Services.

B. User Content

We collect and store content that you create, upload, submit, share, or send through Niche Music.

This may include:

User Content may be visible to other users depending on the feature, your settings, and the type of content.

Private communications, such as direct messages, are stored as necessary to provide messaging functionality and maintain conversation history.

C. Music and Artist Information

If you use Niche Music as an artist or upload music to the platform, we may collect information such as:

Our use of artist materials may also be governed by the Niche Music Artist Agreement.

D. Device and Technical Information

When you use Niche Music, we may automatically receive technical information such as:

We use this information to operate, secure, troubleshoot, and improve the Services.

E. Usage and Interaction Information

We may collect information about how you interact with Niche Music, including:

We may use this information to provide features, improve recommendations, understand how Niche is used, prevent abuse, and measure performance.

F. Cookies and Similar Technologies

Our websites and third-party services we use may place or read:

These technologies may be used for purposes such as:

Some cookies are necessary for the Services to function.

Other cookies, including analytics and advertising cookies, may depend on your choices and applicable law.

2. How We Use Information

We may use information we collect to:

We may process limited real-time information where necessary to provide live or interactive features.

3. Advertising

Niche Music may display advertising on parts of the Services.

We currently use or may use Google AdSense and related Google advertising services to provide and measure ads.

Google and other advertising providers may use cookies, IP addresses, web beacons, advertising identifiers, or similar technologies when ads are displayed.

These technologies may be used to:

Google states that its advertising cookies may be used to serve ads based on a user's previous visits to Niche Music or other websites.

Depending on your location, settings, consent choices, and Google's configuration, advertisements may be either personalized or non-personalized.

A. Personalized Advertising

Personalized ads may use information about previous activity, such as:

Niche Music does not independently create detailed advertising profiles from your private messages or private User Content for the purpose of selling those profiles to advertisers.

However, third-party advertising providers such as Google may process information collected through their advertising technologies according to their own privacy policies and settings.

B. Non-Personalized Advertising

Where personalized advertising is disabled, unavailable, or not permitted, Google may still serve non-personalized advertisements.

Non-personalized ads may be selected based on contextual information such as:

Even non-personalized ads may use cookies or identifiers for purposes such as:

C. Advertising Choices

You may be able to control personalized advertising through:

Some advertising technologies may continue to operate for security, fraud prevention, measurement, or basic ad delivery even when personalized advertising is disabled.

4. Google Analytics

We use or may use Google Analytics to understand how people use Niche Music.

Google Analytics may collect information such as:

On websites, Google Analytics may use cookies, including identifiers used to distinguish users or sessions.

In applications, analytics technology may use app-instance identifiers or similar device-related identifiers.

We use analytics information to:

Google processes information collected through Google Analytics in accordance with Google's own terms and privacy practices.

We do not intentionally send passwords, private messages, or other information that Google Analytics prohibits customers from sending as personally identifiable information.

5. Recommendations and Personalization

Niche Music may use information about your activity to personalize the Services.

For example, we may use information such as:

to determine which music, artists, posts, or other content to recommend or display.

This type of product personalization is separate from third-party advertising personalization.

6. How We Share Information

We do not sell or rent your personal information in the ordinary meaning of selling personal information for money.

We may disclose information in the situations described below.

A. Service Providers

We may share information with companies that help us operate Niche Music.

These may include providers that assist with:

These providers may process information on our behalf or according to their own applicable terms and privacy policies.

B. Google

We may share or allow collection of information by Google through services including:

Google may receive information through technologies such as:

Google's use of this information is governed by Google's own terms and privacy policies.

C. Other Users

Information that you choose to make public or share socially may be visible to other Niche users.

Depending on the feature, this may include:

Direct messages are not public merely because they are stored by Niche.

D. Legal and Safety Reasons

We may disclose information when we reasonably believe it is necessary to:

E. Business Transfers

If Niche Music is involved in a:

information may be transferred as part of that transaction, subject to applicable law.

7. Third-Party Services

Niche Music may integrate with or link to third-party services.

These may include services such as:

When you use a third-party service, that service may separately collect or process information under its own privacy policy.

Niche Music does not control the privacy practices of independent third-party services.

8. Cookies and Consent

Where required by law, we may ask for your consent before using certain cookies or similar technologies.

This may include consent for:

You may be able to change or withdraw certain choices through our consent controls, browser settings, device settings, or third-party settings.

Disabling cookies may prevent some features from working correctly.

Some technologies that are strictly necessary for authentication, security, fraud prevention, or core functionality may operate regardless of optional advertising or analytics choices where permitted by law.

9. Data Storage

We may store information using our own systems and third-party infrastructure providers.

Information may include:

Data may be stored on servers located in the United States or other jurisdictions where our service providers operate.

10. Data Retention

We retain information for as long as reasonably necessary for purposes such as:

Retention periods may vary depending on the type of information.

When information is no longer reasonably necessary, we may delete or anonymize it.

11. Account Deletion

You may delete your Niche Music account through available account settings.

When you delete your account, we will delete or anonymize personal information associated with your account within a reasonable period, except where information must or may be retained for purposes such as:

Some content may also remain where it was shared with other users or where removing it would affect another user's content or conversation history.

For example, a message you sent to another user may remain in that user's conversation history in an anonymized or otherwise limited form where appropriate.

You may also contact:

hello@nichemusic.app

for privacy or data-related requests.

12. Your Privacy Choices

Depending on your location and the features available to you, you may be able to:

Some rights depend on applicable law.

We may need to verify your identity before completing certain privacy requests.

13. Browser and Device Controls

Your browser or operating system may allow you to:

Changing these settings may affect the functionality of certain Niche Music features.

14. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from:

However, no online service, network, database, or storage system can guarantee absolute security.

You are also responsible for protecting your password and account credentials.

15. Children's Privacy

Niche Music is not intended for children under 13.

We do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 in violation of applicable law, we will take reasonable steps to delete it.

If you believe a child under 13 has provided personal information to Niche Music, contact us at:

hello@nichemusic.app

16. Advertising and Users Under 13

We do not knowingly allow children under 13 to maintain Niche Music accounts.

Google also restricts personalized advertising based on activity from users known to be under 13.

If we identify an account as belonging to a child who is not eligible to use Niche Music, we may restrict or remove that account.

17. International Users

Niche Music is operated from the United States.

If you use Niche Music from another country, your information may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate.

Privacy laws in those jurisdictions may differ from those in your country.

Where required, we will use appropriate legal mechanisms for international data processing and transfers.

18. Regional Privacy Rights

Depending on where you live, applicable law may provide additional privacy rights.

These may include rights to:

We will honor applicable privacy rights as required by law.

Not every right applies in every jurisdiction.

19. Do Not Sell or Share Requests

Niche Music does not sell personal information for direct monetary payment.

However, some privacy laws use broader definitions of terms such as "sell," "share," or "targeted advertising" that may include certain advertising technology activities.

Where required by applicable law, we will provide mechanisms to opt out of qualifying advertising-related sharing or targeted advertising.

20. Automated Systems

Niche Music may use automated systems to assist with functions such as:

These systems may use information about your activity and interactions.

We may also use human review where appropriate.

21. Changes to This Privacy Policy

We may update this Privacy Policy as Niche Music changes.

When we make changes, we will update the version number and effective date at the top.

If we make material changes, we may provide additional notice through:

Where applicable law requires consent to a material change, we will request it.

22. Contact Us

If you have questions about this Privacy Policy, privacy requests, or Niche Music's data practices, contact:

Niche Music, LLC
hello@nichemusic.app